Copywriting approach
I like asking questions. I could watch “How it’s made” episodes for hours. Every time I see a passionate specialist interviewed in a documentary, I wish I could have them over for dinner.
With more than 15 years of copywriting and copy editing experience for a variety of brands across industries, I use words to spark action. My process is rooted in curiosity, and I know that half the job of crafting effective copy is asking the right questions: What’s the objective of the communication? Have we spoken to this audience before? How can we do better?
My background as an actor, playwright, and fiction writer means that I can step into the “character” of the target audience, to see from their perspective. What do they care about? What's their frame of mind? What are their expectations?
Questions lead to strategic creativity, which leads to customer engagement and successful brands. A process as thrilling as seeing flavored syrup being added to jelly bean centers while they’re being tossed in a tilted spinning pan.
Did I also mention that I’m a rule follower who respects NDAs? If you’d like to see some work samples, don’t hesitate to reach out.
With more than 15 years of copywriting and copy editing experience for a variety of brands across industries, I use words to spark action. My process is rooted in curiosity, and I know that half the job of crafting effective copy is asking the right questions: What’s the objective of the communication? Have we spoken to this audience before? How can we do better?
My background as an actor, playwright, and fiction writer means that I can step into the “character” of the target audience, to see from their perspective. What do they care about? What's their frame of mind? What are their expectations?
Questions lead to strategic creativity, which leads to customer engagement and successful brands. A process as thrilling as seeing flavored syrup being added to jelly bean centers while they’re being tossed in a tilted spinning pan.
Did I also mention that I’m a rule follower who respects NDAs? If you’d like to see some work samples, don’t hesitate to reach out.